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Search Engine Optimization (SEO) is the process of increasing the rank of a website or a webpage for natural/organic (unpaid) searches in search engines for selected keywords.
SEO has unique advantages from other forms of SEM, some of which are
- Cost Effective - For the same advertising budget, it is possible to drive lot more traffic to your website than that can be achieved through paid search. Therefore, higher ROI.
- Clicks - Large percentage of search engine users click on organic search results when compared to paid search advertisements.
- Time on website - Website visitors, on an average, tend to spend more time browsing on a website if they have reached it through organic search result, given that it has been designed well. Therefore, higher probability of conversion.
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