With regards to reliability of our SEO services, we are an ethical SEO service provider and do not practice any black hat SEO tactics. Therefore, our client's websites are never penalized in search rankings by various search engines.

We design, develop, and test E-Commerce website solutions for our clients keeping reliability in mind. To achieve this, we follow these steps

• Start out with a good website solution based on our understanding of the client's customer needs.
• Regularly improve on the solution based on statistical data of the client's website visitors patterns and screen shot captures.
• This iterative process results in testing of various real life parameters and over time results in a highly reliable E-Commerce website.

One of the major advantage of online marketing with respect to other marketing techniques is that it scales in a very cost effective manner. Therefore, in our Search Engine Marketing services to our clients, we focus our efforts more on work that results in long term traffic growth to their website.

We deliver scalable E-commerce solutions to our clients by combining analytics with scalability factors like the following

• Performance of intended functionality during periods of peak load.
• Simultaneous access of the same critical information by large number of users.

We provide our clients initial and monthly reports that mention detailed quantitative and qualitative analysis. This helps our clients

• Gauge our performance of our online marketing services for them and also their ROI.
• Know about online competition for their products and services.
• Understand online seasonal trends for the products and services they offer.

In online marketing, the most important metric is conversion - purchase or sign up etc. Therefore, we give considerable importance to this factor in the design of our E-Commerce solutions.

• One example of such a factor is "Call to Action" buttons or statements like "Order Now", "Sign Up", "Check Out" etc.
• Another example would be prominent display of promotions like "Free Shipping" or "Sale" etc.

Visitors to E-Commerce websites browse for a short period of 30 seconds or so before leaving the website. In order to increase the conversion rate, the front-end of our customized E-Commerce solutions are designed giving utmost significance to

• Ease of use by the end user
• Pleasant user experience

The front-end of the E-commerce solution is designed, implemented, and tested with these points in mind, and wherever applicable we

• Include sophisticated search engine box so that website visitors can easily find desired product.
• Design graphical user interfaces that are user friendly and also appealing.
• In the design of the front end of the application, we strike an optimal balance between
• Average number of links to be followed to perform required task by the end user, like "Check Out".
• Number of links or products in a particular screen to avoid cluttering of too much information.
• Time for content to download and display on user's screen, which is very critical.

• Many of the industries we serve for Search Engine Marketing (SEM) or E-Commerce solutions, require secure transmission of information between server and the client applications. We serve this requirement of our customers as we have expertise in developing solutions using secure network protocols and also secure payments solutions.
• Apart from transmission of information, data stored in the back-end database needs to be secured from unauthorized users to comply with law and also for business purposes. The solutions for these requirements vary at the implementation level and we provide solutions for both.

For successful delivery of a software solution, we believe that transparent and complete communication is needed between our clients and us. At the practical level, we implement this by

• Our project managers being in regular communication with the representatives of our clients starting from initial consultation onwards.
• Send initial and monthly reports giving detailed analysis and progress.

Our line of business - Search Engine Marketing (SEM) and E-Commerce solutions, are highly time sensitive because of the seasonal trends in our client's customers. Based on this, we realize that our business relationship with our clients and their online business success is highly correlated to on-time delivery of our solutions to them. Keeping this in mind, we strive to achieve to deliver completed solutions on-time.