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In the context of search engines, local search is any search aimed at finding something within a specific geographic area. Example: "restaurants in a particular zip code".
In broad terms, Local Search Engine Optimization (SEO) is the technique of making local search results to be intended business name along with contact information for particular desired keyword searches by the user.
Search engines display local search results in the form of business names and contact information in the following ways
- In desktop web browsers, local search results are displayed adjacent to a small map, along with non local search results.
- In mobile device browsers, local search results are given far more importance by search engines as
- Users want to find information in the geographical area they are at that moment.
- There is limited real estate space available on mobile devices to display results.
- Relevant local search results are displayed adjacent to the map showing the address entered by the user entered in online maps like Google Maps, Yahoo Maps, and Bing Maps.
- 30 to 40 percent of all online search by users have local search intent.
- Reach your target customers in your geographic location exactly when they are looking for your products or services.
- High rate of return for your advertising budget as it is very focused advertising.
- Increase the visibility of your business to your target audience.
- Determine a set of local search related keywords that are appropriate for your specific business and its geographic location.
- Provide the necessary software services so that your business name and contact information is displayed in a specified geographic location, when search engine users search using the keywords determined above.
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