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It is the most important step for your SEO marketing campaign, as the success of all other steps of SEO are dependent on the keywords that are selected. Some of the reasons for it are

• Some keywords might be driving traffic to your website. But, they might not be converting - sale, sign up etc. Therefore, we should initially itself choose keywords that have higher ROI and not just driving non-relevant traffic to your website.
• Unlike PPC campaign, it is not possible to quickly change the keywords on which SEO campaign is focused on. It is so because it takes time, in the order of many weeks to months, to get higher search engine ranking for competitive and relevant keywords.

Due to the critical nature of keyword selection for success of SEO campaign, we use multi-prong approach to determine the exact keywords to focus on to get higher search engine ranking for your webpages. Some of the procedures we follow are

• Research on the keywords that competing businesses in the same business vertical are using as part of their SEO marketing.
• Learn from our clients about how they and their offline customers describe their products and use it to find relevant keywords to focus on.
• Run a small scale PPC campaign to statistically validate that the keywords selected for SEO are going to drive relevant traffic to website, i.e convert to sale or signing up etc
• Use specialized tools and cutting edge techniques to
• Discover new relevant keywords for your business.
• Find correlation between the newly discovered keywords to already known list of keywords, which have determined to convert. This helps in reducing the number of trial experiments needed to figure out the relevant keywords.

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