Questions?Call us 650-585-6776
Home
Company
Overview Vision People Why Choose Us Careers
Technologies
SEO
What is SEO? Positive SEO Factors Negative SEO Factors SEO Services
Consultation Keyword Research Link Development Website Development... Reporting...
E-commerce
Website Development
Database Solutions
Pricing
SEO Services Fee
Quality
Contact Us
Blog
Technologies
  • SEO
  • E-commerce
  • Database Solutions
Explore

SEO Services Fee - Our development centers in India give us the competitive edge in pricing and delivery >>Learn more


Quality - We practice our mantra of "Quality - The foundation of long term success" by adhering to a set of guidelines
>>Learn more


Company - Do you want to know more about our company to either choose us or join us?
>>Learn more

Keyword Research

It is the most important step for your SEO marketing campaign, as the success of all other steps of SEO are dependent on the keywords that are selected. Some of the reasons for it are

  • Some keywords might be driving traffic to your website. But, they might not be converting - sale, sign up etc. Therefore, we should initially itself choose keywords that have higher ROI and not just driving non-relevant traffic to your website.
  • Unlike PPC campaign, it is not possible to quickly change the keywords on which SEO campaign is focused on. It is so because it takes time, in the order of many weeks to months, to get higher search engine ranking for competitive and relevant keywords.

Due to the critical nature of keyword selection for success of SEO campaign, we use multi-prong approach to determine the exact keywords to focus on to get higher search engine ranking for your webpages. Some of the procedures we follow are

  • Research on the keywords that competing businesses in the same business vertical are using as part of their SEO marketing.
  • Learn from our clients about how they and their offline customers describe their products and use it to find relevant keywords to focus on.
  • Run a small scale PPC campaign to statistically validate that the keywords selected for SEO are going to drive relevant traffic to website, i.e convert to sale or signing up etc
  • Use specialized tools and cutting edge techniques to
    • Discover new relevant keywords for your business.
    • Find correlation between the newly discovered keywords to already known list of keywords, which have determined to convert. This helps in reducing the number of trial experiments needed to figure out the relevant keywords.
Contact Us

Contact Us - Our representatives will be glad to help you with your software needs. >>Call or write to us


Do you want us to sign an NDA to discuss your idea? Send your NDA document or our NDA template through fax or e-mail or upload it >>Download our NDA


Want to know what our employees having doing and writing? >>Read more

Technologies
  • Company
  • Pricing
  • Quality
Copyright © 2009 Indira Tech,Inc. All Rights Reserved.